The WWE has remained the most successful wrestling promotion of the world for so many years. They kept themselves on top by signing the best wrestlers of the world. The WWE can afford to pay any wrestler that they want right now as they generate millions of dollars every year.
They sell PPV events and run TV shows to achieve this. All Elite Wrestling is backed by billionaire Shahid Khan, and the promotion can also afford to sign any wrestler that they wish to sign. Of course, the AEW roster is full of some of the best wrestlers of the world.
Chris Jericho spoke about the current AEW talents and how well they can do once they get AEW going. Some of them are already stars. He spoke about AEW talents with Danny Cox of the Inquisitr. "We have a whole collection of guys with years of experience, but not many of them in the mainstream media… Kenny Omega, Nick and Matt Jackson, Cody Rhodes, Hangman Page, guys from China… everyone has been talking about what we've been doing for years.
It's very exciting to have a passionate owner with a lot of money, some great talent — untapped and unknown — combine them with a strong TV deal and former WWE names like Jim Ross and myself, and you've got a recipe for success." AEW has still not announced anything about their TV deal.