WBD Predictions for AEW Collision Ratings Success

Early Ratings Numbers Show Promise for AEW Collision.

by Atia Mukhtar
WBD Predictions for AEW Collision Ratings Success

Warner Bros. Discovery (WBD), the television company that owns cable channels airing AEW Dynamite, Rampage, and Collision, has expressed their interest in the television ratings of AEW Collision on Saturday nights, according to a recent report.

The debate surrounding television ratings in professional wrestling continues, with some emphasizing their importance while others argue that the Nielsen rating system is becoming obsolete as more households cut the cord.

However, for a company like WBD, television ratings do hold significance, as advertising revenue is directly linked to viewership. With five hours of AEW programming spread across different nights, WBD has a vested interest in ratings.

Television ratings play a crucial role in shaping the booking decisions for a pro wrestling show. The numbers help gauge the success of various segments, determining what resonates with the audience and what doesn't. If a wrestler consistently draws high ratings, they are likely to be featured in prominent time slots such as opening segments, the top of the hour, or the main event.

Challenging Time Slot for Collision

Collision airs on TNT on Saturday nights, which is generally considered a challenging time slot due to people going out and engaging in weekend activities. The initial episode of Collision garnered 816,000 viewers, followed by a decrease of around 200,000 viewers in the second week.

The third episode, which aired on July 1st, had 452,000 viewers and a 0.13 rating in the coveted 18-49 year old demographic. Although the numbers are not exceptional, it is still early in the show's run. According to Fightful Select, while AEW did not provide a response regarding the desired ratings for Collision, representatives from WBD did.

They stated that WBD is primarily concerned with how Collision ranks against its competitors on the same night. AEW Dynamite has consistently ranked at or near the top on Wednesdays in the key demographic, and WBD expects a similar performance from Collision.

Fightful's report also highlighted that WBD acknowledges the challenges Collision may face during the fall months due to the strong competition from primetime college football games. The presence of these games is expected to impact Collision's viewership.

WBD sources indicated that a top 5 ranking would generally be considered a successful outcome. The level of success Collision achieves for WBD will also play a significant role in AEW's pursuit of a new media rights deal, which could substantially contribute to the financial growth of All Elite Wrestling.

In the main event of the July 8th episode of AEW Collision, CM Punk emerged victorious over Samoa Joe in the semifinals of the Owen Hart Cup. Punk is now set to face Ricky Starks in the finals next week, following Starks' win over Powerhouse Hobbs earlier in the show.