AEW Collision's latest episode on July 22nd delivered an exciting mix of high-stakes action and compelling storylines, resulting in a noticeable boost in overall viewership. However, despite the surge in total viewers, the show experienced a decline in the crucial 18-49 year old demographic.
The main event showcased a thrilling tag team match, pitting Ricky Starks and Christian Cage against the formidable duo of CM Punk and Darby Allin. Earlier in the night, Starks had proudly boasted about his controversial victory in the Owen Hart Foundation Tournament, where he tactically used the ropes to defeat CM Punk the previous week.
However, Punk surprisingly commended Starks for his ingenuity, indicating that he held no grudges over the outcome. This engaging confrontation set the stage for the high-octane main event, where Starks once again used the ropes to pin Allin and secure the win for his team.
AEW Collision Analysis
According to the reliable data provided by Brandon Thurston of Wrestlenomics, the episode garnered an average of 618,000 viewers, marking a notable increase from the previous week's average of 579,000 viewers.
This upward trend in overall viewership indicated a strong resonance with the AEW Collision product. However, the rating in the crucial 18-49 demographic slipped from 0.20 to 0.18, prompting closer analysis of the factors contributing to this drop.
Amidst the evening's action-packed matchups, the clash between House of Black and their challengers, The Acclaimed and Billy Gunn, for the AEW Trios Championship brought a dramatic twist. Following his team's defeat, Billy Gunn emotionally hinted at retirement, leaving his wrestling boots in the center of the ring—a gesture that stirred fans' emotions and set the stage for speculation on his future in the ring.
Additionally, Taya Valkyrie impressed audiences with a victory over Skye Blue, further solidifying her presence in the women's division. Meanwhile, Miro's dominant performance against Nick Comoroto underscored his ongoing quest for supremacy.
Overall, AEW Collision's July 22nd episode provided a captivating blend of in-ring action and engaging storytelling, capturing the attention of a diverse viewership. While the overall viewership surge was undoubtedly a positive indicator, the drop in the coveted 18-49 demographic calls for further examination and strategic adjustments to maintain AEW's strong position in the competitive wrestling landscape.
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