In the present age of digital streaming, adding "plus" to a brand's name, following the lead of platforms such as Discovery+, ESPN+, and Disney+, has become emblematic of an innovative move into the future of media distribution.
Now, it seems that All Elite Wrestling (AEW), one of the biggest names in the professional wrestling industry, is following suit, potentially hinting at a significant expansion of its broadcasting approach. Documents from the United States Patent and Trademark Office (USPTO) have revealed that AEW has recently lodged a trademark filing for "AEW Plus." The specified purpose for this new trademark is "streaming of professional wrestling entertainment video material on the internet." The intriguing move suggests that AEW may be preparing to make its mark on the streaming landscape by launching its own dedicated service.
Revolutionizing AEW Fan Access
Up until now, fans of AEW could only access their popular pay-per-view (PPV) events through traditional outlets, or digitally via the Bleacher Report app or on FITE TV for international viewers.
The potential new development could be a game-changer, offering fans an exciting, more integrated way to engage with the brand and its content. Interestingly, AEW's recent reality TV show, "AEW All Access," shifted platforms to the Warner Bros.
Discovery's Max streaming service. Despite this, whispers have circulated for some time suggesting that AEW has been contemplating creating a streaming platform that is solely their own. Earlier buzz suggested that any such service would likely be co-produced in collaboration with Warner Bros.
Discovery (WBD). However, further details about this potential venture have been sparse since February. Adding to the intrigue, Ring of Honor (ROH), considered AEW's sibling company in the wrestling world, already operates its exclusive streaming service, the HonorClub.
Could the AEW Plus be the company's strategy to remain competitive and provide a similar personalized experience to their followers? The trademark filing suggests we might be on the verge of witnessing a significant shift in AEW's approach to content distribution.