On a recent broadcast of "Busted Open Radio," WWE Hall of Famer, Bully Ray, delved deep into the creative mindset behind All Elite Wrestling (AEW). While acknowledging Tony Khan's distinct approach, Ray contended that Khan doesn't fit the mold of a traditional storyteller.
Rather than crafting intricate tales, Bully Ray posits that Khan leans towards being more receptive to outside suggestions. "When observing who's orchestrating the narratives in AEW, it's evident that many belong to Tony's favorite wrestlers," Ray remarked.
He went on to emphasize, "I wouldn't place Tony in the same league as your conventional bookers, who typically rely heavily on storytelling. To me, Tony seems like a matchmaker. He arranges bouts he's eager to witness, banking on the hope that they resonate with the AEW fanbase."
AEW's Distinct Creative Approach
Bully Ray, a former TNA World Champion himself, also touched upon the unique creative structure within AEW.
He shared his belief that, rather than operating with a comprehensive "creative team," Khan tends to bounce ideas around with trusted individuals. Nevertheless, Ray emphasized that the end product is still very much a manifestation of Khan's overarching vision.
Bully Ray expressed concerns over this approach, saying, "In my view, it's very much a double-edged sword. Often, having an overcrowded creative team dilutes a singular vision. However, relying solely on one person's perspective can deprive the creative process of crucial feedback, making it challenging to determine if a storyline will genuinely engage the audience." Highlighting this, Ray alluded to several big names within the wrestling world.
AEW has, in fact, enlisted the expertise of Bryan Danielson, CM Punk, and Will Washington, seeking their input for the AEW Creative process. This inclusion, particularly with the launch of "AEW Collision," is a conscious effort to strike a harmonious balance between compelling storytelling and captivating in-ring showdowns.