As the highly-anticipated AEW All In event rapidly approaches, ticket sales are skyrocketing, setting remarkable records for the company. As revealed by "WrestleTix" on Sunday evening, over 80,000 tickets have already been claimed for the event.
This milestone, while already noteworthy, could be just the beginning if Kevin Sullivan, the esteemed former WCW Booker, has anything to say about it. On a recent episode of his show, "Tuesday with The Taskmaster," Sullivan delved into strategies that could elevate AEW's exposure even further.
Drawing on past successes, he highlighted the impact of integrating high-profile celebrities or athletes outside of the wrestling domain into wrestling events.
Capitalizing on Boxing's Golden Age
"They brought in Tyson Fury once in WWE.
It happened in Saudi Arabia, but it wasn't really capitalized upon," Sullivan mused. "Boxing, especially in England, is witnessing a golden age. Just last weekend, Anthony Joshua delivered a knockout. And Fury is gearing up for his return.
Why not tap into that energy?" he suggested. "Historically, events like WWE WrestleMania and Backlash in Puerto Rico have benefited from celebrity participation. It raises wrestling's visibility. Look at Bad Bunny's phenomenal contribution.
And Logan Paul? He's made waves. If AEW were to get either Fury or Joshua onboard, it would be monumental. Not necessarily to boost sales – because they're on track to sell out – but to add that extra pizzazz." To date, AEW hasn't revealed any celebrity or non-wrestling athlete participation for the upcoming All In event.
With less than a fortnight left, the wrestling community eagerly awaits any last-minute announcements regarding participants or matchups. Currently, fans can look forward to five confirmed bouts. At the forefront is the AEW World Championship clash between the current champion, MJF, and challenger Adam Cole.
But before this showdown takes center stage, the duo will join forces against Aussie Open for the coveted ROH World Tag Team Championships in the Zero-Hour pre-show.