AEW's reigning World Champion, MJF, has been on a remarkable journey, evolving from a universally reviled heel to the enigmatic "People's Scumbag." This change in persona, lauded by many within the AEW fandom, has especially impressed Tony Khan, AEW's President, who personally endorsed the innovative shift in MJF's character dynamics since his 2019 debut.
In a recent interaction with the media, Khan delved deep into MJF's ongoing evolution. He urged fans not to overanalyze this transformation, suggesting that the core essence of MJF remains intact despite the apparent metamorphosis.
“While MJF might be emerging as a favorite for many, his intrinsic nature hasn’t deviated," commented Khan. "He often proclaims himself a scumbag, but today, he's the 'scumbag' the fans have embraced. It’s as though he's shifted from being a figure fans loved to despise, to one they begrudgingly respect”.
MJF Merchandise Surge
Tony Khan highlighted MJF's burgeoning popularity by pointing to the staggering merchandise sales associated with the catchphrase "Better than You, Bay Bay." Furthermore, Khan emphasized how MJF, alongside Adam Cole, the ROH World Tag Team Champions, are becoming merchandising powerhouses for AEW, constantly pushing out top-selling apparel.
"Their resonance with the audience is palpable. Their entrances garner electrifying responses. It's truly fitting for individuals of their stature, with MJF now emerging as a darling for many,” Khan effused. However, there's been a hiccup in the journey.
Recent broadcasts on "AEW Dynamite" unveiled the unfortunate news that Adam Cole needs surgery for an ankle ailment. This development means MJF faces an uphill battle, defending the ROH World Tag Team Championship alone. He is slated to take on The Righteous in what promises to be a riveting handicap match at the upcoming WrestleDream event this Sunday.
As AEW's landscape continues to evolve, fans are eagerly watching MJF's trajectory, with many now rallying behind the once-vilified champion. Whether "People's Scumbag" or not, MJF’s star continues to rise.