Max Caster Discusses Pros and Cons of Referencing WWE in AEW

AEW's Max Caster refines his rap battle strategy.

by Noman Rasool
Max Caster Discusses Pros and Cons of Referencing WWE in AEW

AEW sensation Max Caster, known for his electrifying freestyle raps during The Acclaimed's ring walks, recently delved into the intricacies of mentioning WWE in his lyrical battles. In a candid interview on "Insight with Chris Van Vliet," Caster reflected on the nuanced challenges of referencing their wrestling rival, WWE.

Caster acknowledged that while dropping WWE mentions in his verses could initially seem like a clever tactic to engage fans, it sometimes inadvertently shifted attention to WWE. "It's a double-edged sword," Caster explained.

"At times, a sharp barb aimed at WWE might land well, drawing cheers and social media buzz. However, it also risks giving free publicity to WWE, spotlighting their brand unintentionally." The skilled rapper has become more circumspect in his approach over time, heeding feedback from both colleagues and fans.

"People started saying, 'Hey, maybe let's not give them more spotlight,' and I took that to heart," he said. "Now, I focus more on promoting our own stars and stories, rather than inadvertently boosting WWE."

Strategic Target Selection

Caster also shared insights into how he chooses his targets more judiciously, especially when it comes to high-profile figures like former WWE Chairman Vince McMahon.

"When McMahon retired amid various allegations, that was significant, newsworthy," he noted. "Addressing something that's already in the news feels different and more impactful than just reacting to their regular programming." This careful strategizing reflects a broader understanding within AEW of the importance of crafting a unique and self-sustaining narrative.

By focusing on internal talents and developments, AEW aims to strengthen its own brand identity and fan engagement, rather than positioning itself in the shadow of its larger competitor. As AEW continues to carve out its niche in the wrestling world, Caster's evolving lyrical strategy exemplifies the promotion's broader approach: innovate from within while acknowledging the competitive landscape, all without giving undue attention to rivals.

This balanced approach not only enhances the entertainment value for AEW fans but also reinforces the league's status as a formidable player in the wrestling entertainment industry.