Ed Nordholm on Whether Impact Would Start a New Attitude Era


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Ed Nordholm on Whether Impact Would Start a New Attitude Era

Ed Nordholm is the Executive Vice President of Anthem Sports and Entertainment and Impact Wrestling. Before the Impact Homecoming event, Nordholm held a VIP discussion. One of the things that he talked about was whether Impact Wrestling will start a new ‘Attitude Era’.

He stated that he doesn’t think that something like the Attitude Era will ever return on TV. "The limitations of a prime time broadcast program are to find the edges that are in line," Nordholm explained. "And maybe sometimes you get too close to the fire and get burned, and maybe we'll be criticized for not going far enough...I don't think we'll see the Attitude Era.

I don't think any of us have much interest. This is the day and age where that type of misogynistic sort of behavior is coined in play anyway. But I do see some stronger places where women wrestlers are receiving more and more types of match ups, action moves, flying moves, how far we can go in their storylines."

"Within the limitations of what we can do on conventional television, we want to find where those boundaries are," Nordholm said. "It may be the matches that get done - perhaps we do things that aren't for television that we do elsewhere as well.

So, we're always looking to create something for everybody as interesting of a product as we can put on that stage."