Alexa Bliss underwent a drastic change of character when last year Bray Wyatt started a feud with Braun Strowman, also involving the girl, who has a particular bond with the monster that walks among men, in fact, the two are excellent friends in real life and even teamed up in WWE.
In this feud Alexa represented Braun's weak point, exploited by Bray to try to weaken and annoy him, so much so that the former champion became completely his evil ally, until the company fired Wyatt, carrying on a storyline with just her and her evil doll Lilly.
But Alexa then disappeared from the scene for some time after challenging Charlotte Flair for the belt, without success, because in fact Charlotte kept it and in addition she destroyed Lilly, completely freaking out Alexa, who is now back for a couple.
for weeks and she is shown to us in therapy by a psychologist to try to heal, also because the fans no longer see the logic in keeping her like this without The Fiend by her side.
Backstage News on Alexa Bliss
The answer to this question may lie in the fact that on January 19, WWE registered the trademark "The Goddess", which has been linked to Alexa Bliss for some time now.
Below is the description of the registration: "Entertainment services, namely wrestling performances and shows by a professional wrestler and entertainer rendered live via broadcast media, including television and radio, and via the Internet or online commercial service; providing news and information about the wrestling through a global computer network; providing information in the field of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, i.e., organizing events sports in the wrestling industry for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the sports entertainment industry; online newspapers, blogs, in the sports entertainment field."
Alexa Bliss became the sole supernatural star in Vince McMahon's promotion after Bray Wyatt was released. This came after she cost The Fiend against Randy Orton at WrestleMania 37. Since then, Bliss has used telekinetic powers and her "childhood doll" Lilly to gain the upper hand.
Even though she played the role well, fans were not entirely on board with the character. Bliss was written off of television after losing a RAW Women's Title match to Charlotte Flair at Extreme Rules.