Most smart wrestlers use social media as a tool to promote their fights. A wrestler who is able to sell his/her fight helps his/her promotion make more money compared to a wrestler that does not. A wrestling promotion may choose to push a wrestler that helps make them more money.
Wrestling promotions have to rely solely on a bunch of wrestlers to drive sales. The greatest wrestlers of all time were great at cutting promos and did well in the ring as well. These days, the wrestlers that use social media to say nasty things to each other become popular.
Becky Lynch has used her Twitter account to sell her fights very well. She started numerous Twitter wars with various other female superstars. These days, Ronda Rousey, Charlotte Flair and Becky Lynch are engaged in a war. At Fastlane, Lynch won her match against Flair thanks to a disqualification.
Rousey interfered in the match and attacked Lynch. Lynch won the match, and according to the stipulation, she will be part of WrestleMania 35. It will be Flair vs. Lynch vs. Rousey for the RAW Women’s Title. Flair reacted to Rousey’s interference on her Twitter account by writing, "That's ok.
I wouldn't want to face me one-on-one either." There is a chance that these women will headline WrestleMania 35. It will be exciting match and we can expect to see a lot of action take place.