In an interview with "After the Bell with Corey Graves", Paul Heyman talked about the WWE Crown Jewel event. He also had to mention the Paul brothers. “When I was executive director of RAW, I had pitched Logan Paul to Vince McMahon to get involved in a scenario that would ultimately culminate in a SummerSlam or Survivor Series or a Royal Rumble match.
So I had seen the Paul brothers disrupting the boxing industry from the very beginning when they got involved. I mean, they just came in at such a level and with so much fanfare. This is a no brainer to the tribal chief, and it’s a no brainer to his special counsel.
This is global publicity. This is a chance to take Logan Paul’s audience and put those eyeballs on WWE, and more importantly, on Roman Reigns and Paul Heyman and the Bloodline. Of course, the desire is to retain as many eyeballs as possible because we’re trying to seduce them with our brand of entertainment”.
-Heyman said, as quoted by pwmania.com
Heyman on WWE changes
The change in things in WWE caused various comments, with Heyman reacting; “Well, it’s different than the last transition because the last transition was going to be the end of the New York territory and the beginning of a national and then global expansion because anybody that had seen the rise of Vincent Kennedy McMahon knew that his vision and his goals and his ambitions could not be contained with just the Northeast territory.
He saw the expansion of cable and he realized it’s a national game now and with the eye on once it becomes national, it’s gonna go international. So it was also the end of professional wrestling in the Northeast and the implementation of sports entertainment.
The entire concept of bigger, better, brighter, Madison Avenue friendly, licensed out action figures, and T shirts, and memorabilia, etc, etc, the big vision for what was a very enormous contained niche industry”.