WWE usually goes to buy the copyrights on the most important names and trademarks used weekly or monthly, with the PPVs, the names of the weekly shows or the names and nicknames of their athletes, which are thus kept under lock and key, without the possibility that a new pro-wrestling federation will steal ideas that have been working for years from the McMahons.
In recent days, WWE would therefore have bought the rights to various names, such as the very famous "Royal Rumble" or "Money in the Bank" also passing through "Elimination Chamber" or "Fatal 4 Way". If even "WWE NXT" seemed to be clear for the purchase of WWE, a new name for a possible gimmick match instead left the company's fans quite amazed.
We are talking about the "Jailhouse Street Fight", which should therefore be a match without disqualifications to be held inside a prison, as the name implies, but of which we currently have no clue. The Ringside News site reported the news, with journalists also stating how WWE made these purchases as early as December 23 of last year and therefore over a month ago.
WWE has an innovative idea
On June 13, World Wrestling Entertainment filed a trademark "WWE The SmackDown Lowdown" for entertainment services with the United States Patent and Trademark Office. Here is the description of the registration: “Trademark for: WWE THE SMACKDOWN LOWDOWN, trademark registration is intended to cover the categories of entertainment services, namely, an ongoing television show about professional wrestling; entertainment services, namely, the production and display of professional wrestling events rendered live and through broadcast media, namely, television and radio, and via the Internet or commercial online service; provide wrestling news and information via a global computer network; sports entertainment, namely, interviews with professional wrestlers and professional wrestling personalities rendered live and through broadcast media, namely, television and radio, and via the internet or commercial online service; provide information in the fields of sports and entertainment via an online community portal; provide a website in the field of sports entertainment; arrange and host entertainment events with members of the wrestling fan club; provide online newsletters in the sports entertainment industries; online magazines, i.e., blogs, in the fields of sports entertainment; entertainment services, namely, ongoing television talk shows in the fields of sports and entertainment".
The rumor that was circulating at the time was that a show would probably be made for some digital platform, such as YouTube, the WWE Network or Peacock for those residing in the United States, but to date we have not yet seen anything with that name , if not the two episodes in 2016 of a post-show dedicated to the blue show, never made again though.