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As the innovative path of WWE evolved under the suggestion of Paul "Triple H" Levesque, the organization's storytelling and planning procedure has become more focused and strategic. During a recent appearance on The Herd podcast, WWE CEO Nick Khan discussed the extent to which WWE's creative team is equipping for the company's major events in advance.
Khan revealed that the WWE's innovative process is now scheduled several months before events like WrestleMania. "They're months ahead. And, they know that's the way it should be. You know, 52 weeks a year, three or four programs a week, if you're not months ahead, you're going to get caught," he said.
According to Khan, the WrestleMania plans were closed "months, months, months in advance."
WWE Emphasizes Long-Term Planning Amid Media Rights and Sale Talks
The shift towards long-term planning is especially significant as WWE designs for media rights negotiations and possible sale discussions.
The company has been concentrating on assuring its storylines are cohesive and well-developed, especially with the involvement of short-term or limited-appearance stars like Logan Paul and the Undisputed WWE Universal Champion Roman Reigns.
Regardless, recent rumors have suggested that WWE Chairman Vince McMahon might be bearing on the innovative department, causing concern among some talents. These worries stem from reports that detailed plans have been pitched or changed at the last minute.
Despite this assumption, both Khan and Levesque have denied that McMahon is involved in the innovative process. With the creative team's long-term vision and the leadership of Triple H at the helm, WWE fans can look forward to a more consistent and well-thought-out experience.
By planning months, the company can ensure a higher-quality outgrowth while adjusting the schedules of limited-appearance stars and managing unexpected changes or challenges. As WrestleMania approaches, WWE's dedication to long-term planning and cohesive storytelling will deliver a memorable and engaging event for fans.
With media rights negotiations on the horizon and the possibility of a sale, the company's future success will depend on its ability to maintain a strong creative direction and adapt to the evolving needs of the professional wrestling industry.