WrestleMania 39 left its mark as an unforgettable event, showcasing not only thrilling wrestling matches but also a slew of product placements and advertising integrations. While some integrations felt slightly out of place, such as the Cinnamon Toast Crunch lucha libre-themed emojis associated with the Mysterios' feud, others were seamlessly woven into the fabric of the show, much to the delight of fans.
One such successful integration was the tie-in between the new movie, The Pope's Exorcist, and the highly-anticipated Hell in a Cell match between Edge and Finn Bálor. The connection was not just in the name of the match, but also Bálor's make-up alter ego, "The Demon." As a cherry on top, the movie's star, Academy Award-winning actor Russell Crowe, recorded a custom introduction for Edge's entrance, which Carlito, a fellow wrestler, deemed "cool."
Initially, it seemed as though Crowe's involvement would be limited to the promotional video. However, the actor surprised fans by taking the time to watch the match and subsequently tweeting his admiration for the performance.
"Bravo, gentlemen. That was extraordinary. @EdgeRatedR @FinnBalor," he wrote.
Edge, a WWE Hall of Famer who also dabbles in acting, expressed his gratitude for Crowe's kind words.
Shout out for the efforts of @EdgeRatedR and @FinnBalor inside the Hell in a Cell at #Wrestlemania. All the heart and drama of great pro wrestling.
Well done to both and to @WWE .@popes_exorcist — Russell Crowe (@russellcrowe) April 6, 2023
In response to the actor's tweet, Edge wrote, "Thank you, sir. Your intro added gravitas that only you could bring. Much respect." Bálor, on the other hand, simply retweeted Crowe's post, which is understandable considering the amount of blood he lost during the match.
Your narration set the tone of the story. Then we had to try and live up to it. So thank you for the incentive too @russellcrowe @popes_exorcist #HIAC https://t.co/g9vcIYR6R1 — Adam (Edge) Copeland (@EdgeRatedR) April 6, 2023
Russell Crowe Boosts WrestleMania 39
This successful integration of The Pope's Exorcist into WrestleMania 39 not only provided excellent exposure for the film but also demonstrated how clever advertising can enhance the overall experience for viewers.
The involvement of a Hollywood icon like Russell Crowe undoubtedly elevated the event's status and generated additional buzz. Incorporating popular culture elements into wrestling events is a tried-and-true method for capturing fans' attention and boosting viewership.
WrestleMania 39's Hell in a Cell match, and the tie-in with The Pope's Exorcist, will undoubtedly be remembered as a unique and thrilling moment in the world of professional wrestling.