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The WWE is enjoying financial success, with sold-out shows on the horizon and an impending sale to Endeavor, leading to a merger with UFC. However, WWE President Nick Khan believes that even more revenue opportunities are available.
Khan shared his perspective during Tuesday's first day of the CAA World Congress of Sports, with his comments being captured by Sports Business Journal. Khan discussed WWE's current media rights deals with USA Network for "Raw" and Fox for "SmackDown," suggesting that the high ratings and demand for live content indicate a positive future for the company.
"'Raw' is the highest-rated show on USA, times three," Khan stated. "Our belief is USA wants to keep it that way... For Fox, they want more live. They want more on scripted [TV]. You saw what they did with the Big Ten. We think those are all good indicators for us."
Nick Khan on WWE's Female Viewership Potential
Moreover, Khan highlighted that 40 percent of WWE's viewership consists of women, which presents additional sales and sponsorship opportunities for the company.
This is an area where Khan believes WWE can improve significantly, even though the company recently drew a record $20 million in sponsorship money from the two nights of WrestleMania 39. "Our sales and sponsorship numbers should be far bigger than what they are," Khan asserted.
As the WWE continues to expand its reach and popularity, the potential for increased revenue from sales and sponsorships is apparent. By tapping into the female viewership demographic, the company can attract new sponsors and create tailored marketing campaigns to appeal to this significant portion of its audience.
The strong relationships with USA Network and Fox also offer opportunities for further collaboration and revenue generation.
Both networks' desire for more live content and high ratings give WWE the leverage to negotiate better deals, ultimately increasing the company's overall revenue. WWE President Nick Khan's comments at the CAA World Congress of Sports reveal a forward-thinking approach and a desire for continued growth.
By focusing on improving sales and sponsorship numbers and leveraging the company's popularity and strong relationships with media networks, WWE is positioning itself for even greater financial success in the future.