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Dwayne Johnson, a global icon known for his wrestling and acting careers, has been in the entertainment industry for over 20 years. Despite hailing from a family of athletes, Johnson's football career never took off, which led him to join the WWE.
Eventually, he transitioned to Hollywood, where he fought through initial struggles to become one of the highest-paid actors in the world, with a net worth of $800 million. Recently, there were rumors that Johnson might return at WrestleMania 39.
However, he did not appear to challenge his cousin, Roman Reigns. Although this could have been a significant money-making opportunity for WWE, the company found an alternative way to capitalize on Johnson's fame. Record-Breaking The Rock Trading Card WWE has been involved in the trading card business for years, and they used Johnson's name to release a unique trading card.
This card, dubbed the Dwayne 'The Rock' Johnson Black Prizm Card, features The Rock delivering 'The Rock Bottom' to Stone Cold Steve Austin. According to WrestlingInc, the card was sold at a charity auction for a record-breaking $126,000, making it the most expensive WWE trading card in history, as reported by Inside Ropes.
The former record holder in the WWE trading card realm was a Rookie Hulk Hogan card, which fetched almost half the price of Johnson's card in a sale. Topps was initially responsible for producing and distributing WWE trading cards, but the rights that have since changed.
The Panini Group, the leading sports memorabilia company, has recently acquired the rights to produce these highly sought-after collectibles. Johnson's card was part of a new set of cards printed under the new management and received a Near Mint 7 rating.
While Johnson may have turned down a return to WrestleMania, he still brought in significant revenue for WWE, demonstrating his lasting impact on the organization and on the broader entertainment industry.