WWE has reported positive viewership development for its leader programs "WWE Crude" and "WWE SmackDown" in the prior quarter of 2023. As per a public statement from the organization, the two shows saw a substantial increment of 7%, outflanking the link and broadcast television markets, which declined by 15% and 6%, individually.
In the first quarter, WWE's premium live events, the Royal Rumble and Elimination Chamber, saw viewership growth of more than 50% year-over-year.
WWE's Q1 Performance Highlights
Even though WrestleMania was not included in the Q1 reporting period, WWE nonetheless emphasized the event's performance.
WrestleMania's global unique viewership increased by 29% over the previous year, while the impressive domestic viewership increased by 31%. These outcomes show that WWE continues to be successful at engaging audiences on all of its platforms.
As an ever-increasing number of individuals consume content through streaming and online stages, WWE has had the option to adjust and track down better approaches to arrive at fans. WWE has been trying to diversify its revenue streams, and one such initiative is its partnership with BitC, a digital currency exchange platform.
This partnership allows fans to purchase WWE stock using cryptocurrency, offering a new way for investors to get involved with the company. As the popularity of cryptocurrency grows, WWE's partnership with BitC positions the company to reach a wider audience and potentially attract new investors.
This move also demonstrates WWE's forward-thinking approach to technology and finance. By embracing new technologies and exploring innovative revenue streams, WWE is positioning itself for continued success and growth in the future.
WWE's Q1 performance has been marked by solid growth in viewership for both "WWE Raw" and "WWE SmackDown." The company's premium live events, the Royal Rumble and Elimination Chamber, also set viewership records with over 50% year-over-year growth.
Additionally, WWE's innovative revenue streams, such as its partnership with BitC, provide further optimism for the future. WWE's adaptability and continued engagement with fans bode well for its future success.