On the heels of the 2023 WWE Draft, which promised to shake things up and generate excitement amongst the fanbase, the company has already backtracked on some of its decisions regarding brand exclusivity. This year's draft was expected to be significant as WWE announced a larger-than-expected number of NXT call-ups and introduced the brand-new World Championship.
However, just a few days since the draft concluded, the company negated some of its draft decisions, making the entire event seem pointless in record time. During a press conference ahead of WWE Backlash, Triple H announced that the new Raw World Championship would be up for grabs for both Raw and SmackDown wrestlers.
The idea behind this championship was to give the Raw brand a top-tier title, similar to Roman Reigns' Undisputed WWE Universal Championship. However, the company has effectively tarnished its image by announcing that the title would no longer be brand-specific just weeks after introducing it to the world.
Backtracking on Brand Exclusivity Leaves WWE Draft 2023 in Doubt
It's still being determined how this tournament will play out or who will become the first World Champion, though many expect Seth Rollins to take the title.
Nevertheless, the new championship is already off to a rocky start following the draft. Fans are left wondering why WWE would put so much effort into the draft only to backtrack on their decisions so quickly. It raises questions about the future of brand exclusivity and the effectiveness of the WWE Draft.
Overall, the 2023 WWE Draft feels pointless due to the company's quick reversal of its decisions regarding brand exclusivity. The WWE World Championship, which was meant to be a top-tier title for the Raw brand, has lost its significance, making the draft seem like a waste of time.
Fans are left hoping that WWE will reconsider its decisions and stick to the brand exclusivity it promised during the draft. Only time will tell how this situation will play out and what impact it will have on the future of the WWE.