Hulk Hogan Discusses Impact of 80s Wrestling with Social Media

Exploring 80s wrestling, Hogan imagines an alternative Twitterverse scenario.

by Noman Rasool
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Hulk Hogan Discusses Impact of 80s Wrestling with Social Media


During a recent in-depth interview with Alfred Konuwa of Forbes, wrestling legend Hulk Hogan delved into the intriguing speculation of how social media, specifically Twitter, could have influenced the professional wrestling landscape in the 1980s.

The charismatic former world champion didn't just muse about the impact but contemplated which of his fellow ring heroes would have thrived in the world of 280-character dispatches. Hogan postulated that the audacious Roddy Piper, renowned for his unfiltered candor and fearless persona, would have excelled on the microblogging platform.

"Piper would've been brutal on Twitter," said Hogan, painting a vivid image of the Scottish wrestler's potential social media demeanor. "He would've always been giving everybody the middle finger on Twitter." In Hogan's estimation, another star who would've turned heads on Twitter is the flamboyantly charismatic Randy Savage, popularly known as the "Macho Man." Hogan mused, "Ooooh yeah, the Macho Man Randy Savage!

Dig it! He'd have been great on Twitter."

Andre's Anticipated Twitter Resistance

Conversely, Hogan was skeptical about how the beloved yet notoriously reserved Andre The Giant would have adapted to the public-facing world of Twitter.

"His whole thing was, 'no!'" said Hogan, alluding to Andre's well-known reluctance towards autograph seekers. Moving beyond the world of hypothetical tweets, Hogan began to explore the actual fiscal impact that the nascent internet might have had on the business in the golden era of the 1980s.

He recalls a time when World Wrestling Federation (WWF), bolstered by merchandise sales featuring his iconic image, soared to such commercial heights that it outpaced industries as significant as automakers. "Believe it or not, we had three years where Hulk Hogan merchandise and the rest of WWE's offerings generated a couple of billion-dollar years.

We were outperforming Chrysler, Chevrolet, and Ford!" Hogan exclaimed, reminiscing about those astonishing figures achieved without online sales. Reflecting on how these profits were achieved through mail-in orders, toll-free and premium-rate telephone numbers, on-site venue sales, and traditional retail outlets like Walmart and Target, Hogan is left to wonder what heights could have been reached with the addition of digital commerce.

"I can't even begin to imagine the numbers we could've reached back then," Hogan mused, expressing excitement about his ongoing association with WWE and the resurgence of demand for his classic merchandise. "What's old is indeed new again," Hogan concluded, "Everyone seems to want the Hulk Hogan gear."

Hulk Hogan
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