The weekly wrestling TV shows face fierce competition as the NBA and NHL playoffs continue capturing viewer attention. Under these conditions, gauging the impact on Nielsen ratings isn't easy. WWE and AEW, while making slight headway when enhancing their lineups, are far from matching the sports giants.
On Memorial Day Monday, the WWE flagship show "Raw" faced stiff competition from game seven of the NBA Eastern Conference Finals and the NHL Western Conference Finals' conclusive game, which appears to have chipped away at its viewership.
Raw's Viewership Declines Amid NBA Competition
Data from ShowbuzzDaily and Wrestlenomics showed Monday's "Raw" mustering an average of 1.61 million viewers across its three-hour slot, marking a two percent dip from the previous week.
Among these, approximately 683,000 belonged to the coveted demographic for advertisers - adults aged 18 to 49, signifying a three percent drop from the preceding week. This figure translates to a 0.52 rating in P18-49, securing "Raw" the fourth spot on ShowbuzzDaily's Monday cable originals, trailing the NBA game and its associated pre-and post-game shows.
Even considering Nielsen's ten percent margin of error, this can be considered a small victory for WWE. However, it continues the trend of more giant NBA games diverting viewers. The TNT NBA game, where the Miami Heat triumphed over the Boston Celtics to clinch the Eastern Conference Finals, attracted an average of 11.9 million viewers overall with a hefty 4.24 P18-49 rating.
Warner Bros. Discovery confirmed it was the most-watched Eastern Conference Finals ever aired on TNT. For a broader perspective, the Wrestlenomics Patreon page provides insightful analysis of "Raw" performance, contrasting various demographic numbers against the median viewership of the preceding four weeks.
By this comparison, almost all demographic groups noted a slide, except for women aged 18-49 (up three percent) and female viewers aged 12-34 (up two percent). The most significant drop beyond Nielsen's ten percent margin of error was male viewers aged 12-34, recording a 16 percent fall from the median. Among the single-digit changes, an eight percent decrease in total viewership was the most notable.