WWE Inks Multi-Year Partnership Deal with Twitch

Expanding its digital reach, WWE has a new streaming partner.

by Noman Rasool
WWE Inks Multi-Year Partnership Deal with Twitch

World Wrestling Entertainment (WWE) made an important announcement this morning, heralding a dynamic multi-year partnership with the popular online streaming platform, Twitch. This partnership is poised to reshape how fans interact with WWE content, bringing them closer than ever before to their favorite WWE stars.

WWE will revitalize its official Twitch channel as part of this groundbreaking collaboration. The pipeline is slated to offer live and exclusive content featuring many WWE stars. A noteworthy partnership aspect is introducing a "companion side cast" to the wrestling titan's flagship show, "WWE Raw." This exciting feature is set to premiere alongside tonight's episode of "Raw." The side cast stream will rotate between various hosts and include special appearances by WWE stars, providing fans with a unique, behind-the-scenes peek into "Raw" weekly.

WWE Twitch Channel: Beyond Live Shows

The official WWE Twitch channel won't just be a hub for live shows; it will also host all premium live event press conferences and other live productions. In a nod to modern multi-platform preferences, WWE ensures fans can still access these press conferences on other platforms, specifically YouTube.

This partnership signifies an evolution in the relationship between WWE and Twitch. In 2020, the relationship between the two was tumultuous when WWE instructed its talent to deactivate their Twitch accounts. Following this, WWE offered a deal allowing performers to continue streaming, albeit with the condition of sharing a portion of the revenue with the company.

This past April, the ice began to thaw as WWE and Twitch reached an agreement allowing talent to return to the platform with minimal restrictions. This newest partnership is a direct continuation and strengthening of this developing relationship.

In anticipation of the April announcement, numerous WWE stars, including Drew Gulak, Dakota Kai, Zelina Vega, and Xavier Woods, have gradually returned to the Amazon-owned platform. As for other WWE talent who previously ceased streaming, such as AJ Styles, it's yet to be determined if they will rejoin the Twitch world.

Moreover, the collaboration may pave the way for emerging talent to explore the thriving streaming landscape. Ultimately, this collaboration aims to bring WWE to the forefront of the digital arena, leveraging Twitch's vast audience reach and interactive capabilities.