WWE and AEW US & International Ratings Competition Update

Significant shifts are underway in the professional wrestling landscape

by Noman Rasool
WWE and AEW US & International Ratings Competition Update

The world of professional wrestling continues to witness an intense rating battle, particularly between the globally renowned WWE (World Wrestling Entertainment) and its prime competitor, AEW (All Elite Wrestling). Recent trends, as compiled in the latest edition of the Wrestling Observer Newsletter, highlight a significant upswing in WWE's fortunes regarding television ratings and live audience attendance.

This can be primarily attributed to gripping storylines like the Bloodline narrative featuring Roman Reigns, whose celebrated 1,000-day reign as champion, underscored by the unexpected Jimmy Uso turn at Night of Champions, has driven significant viewer interest.

Over the past several months, WWE's television ratings have consistently increased. Focusing on the critical demographic sought by advertisers, including adults between 18 and 49, all three of WWE's weekly shows have recorded increases.

"Raw" has experienced a growth streak for an impressive 19 weeks, "SmackDown" has seen a consistent increase over the past 22 weeks, and "NXT" has registered an upsurge in 22 out of the last 26 weeks. Conversely, AEW is experiencing a contrary trend.

AEW's main programs, "Dynamite" and "Rampage," have seen a rating decline year over year, with the former registering a downturn for 26 consecutive weeks and the latter underperforming in 24 out of the last 26 weeks.

AEW's Declining UK Viewership

This downward spiral isn't just confined to domestic markets but has also affected AEW's international viewership, most notably in the United Kingdom.

Since the announcement of the All In show at Wembley Stadium on April 5, AEW's ratings have suffered a significant setback. The show, "Dynamite," has struggled to sustain a viewership of over 100,000 since the Wembley announcement.

While viewership fluctuated for some months, a discernible drop became apparent in January. Previously, "Dynamite" was comfortable in the 150,000 to 200,000 viewer range, but since the start of the year, it has dwindled to about 85,000 to 155,000.

As this rating war continues, it is evident that while WWE seems to be surging, AEW is wrestling with declining interest.