As Pride Month festivities flourish, the professional wrestling world remains steadfast in its support. On Wednesday, WWE.com showcased a series of photographs spotlighting several prominent WWE figures donning WWE Together shirts, a clear nod to the Love Has No Labels campaign.
This campaign with the Ad Council involves key WWE personalities such as Sonya Deville, Cody Rhodes, Kayla Braxton, Finn Balor, Raquel Rodriguez, and The Miz. The WWE's engagement with Pride Month is a development that has been around for a while.
The wrestling giant has been actively supporting the LGBTQ+ community every June for numerous years. A particular statement at WrestleMania 34 in 2018. He chose t as a compelling example to involve members of the LGBTQ+ community in his inaugural WrestleMania entrance, a show of solidarity that still resonates today.
Sonya Deville has also been a driving force behind Pride-oriented initiatives, having been open about her s*xuality since her initial appearance on "WWE Tough Enough" in 2015.
WWE Amplifies Pride Month Support
This year, WWE has gone further in its commitment to promoting inclusivity.
The organization is offering rainbow-themed Together merchandise on its online platform, WWEShop.com. For every sale, $7.50 will be contributed to the Ad Council. This non-profit entity is mandated to "educate, unite, and uplift by opening hearts and inspiring actions, working together to accelerate change." The broader professional wrestling landscape in the United States, encompassing entities like AEW and Impact Wrestling, is also rallying behind Pride Month.
Both offer themed merchandise, with a significant part of the proceeds pledged to support various causes. AEW's JungleHOOK Pride shirt is leading the charge with 100% of royalties slated for donation to AEW Together, while their AEW Pride logo will see 20% of royalties donated to JASMYN.
Impact Wrestling has unveiled a purple t-shirt bearing a rainbow company logo, with a share of sales earmarked for the North American Gay Amateur Athletic Alliance. In conclusion, the pro wrestling industry's comprehensive backing of Pride Month is a powerful testimony to the sport's commitment to fostering diversity, inclusivity, and unity. Through this initiative, they continue to use their platform to champion change, proving that love has no labels.