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After the conclusion of the NBA and NHL playoffs, WWE strategically laid out an exciting main event for Tuesday's "WWE NXT," presenting Seth Rollins defending his World Heavyweight Championship against Bron Breakker. "NXT" had been demonstrating good rating momentum, and even in the face of competition from the Stanley Cup clincher, the show managed to maintain steady viewership, only falling within Nielsen's 10% margin of error week-over-week.
With the sports landscape relatively quiet, one might wonder how the inaugural of the two "Gold Rush" specials fared. Data from ShowBuzzDaily, bolstered by the analytics from Wrestlenomics shared on their Twitter and Patreon platforms, offers insightful answers.
The June 20 episode of "NXT" drew an impressive average of 773,000 viewers, a 33% leap from the previous week's figures. Approximately 300,000 of these viewers belonged to the coveted 18 to 49 demographic, which advertisers prioritize, marking a 46% increase from the preceding week.
This surge led to a 0.23 rating in the key 18-49 demo.
NXT" Hits Historic Viewership Peaks
As per ShowBuzzDaily, this score catapulted "NXT" to a commendable second place in the rankings of Tuesday's cable originals. This achievement is the highest in the show's nearly four-year tenure on the USA Network.
Including broadcast prime time in the consideration, "NXT" still impressively managed to secure a spot in the top ten, ranking ninth. These figures reflect the highest overall viewership for "NXT" since April 20, 2021, and the highest viewership within the vital demographic since the Halloween Havoc-themed episode aired on October 28, 2020.
For a more in-depth analysis, the Wrestlenomics Patreon page offers a breakdown of "NXT"'s performance across various demographic segments, benchmarked against the median of the previous four weeks. The results are nothing short of positive across the board.
Every tracked demographic showed a considerable increase of at least 23% from the median. Men aged 18-49 saw the most significant percentage increase at 50%, followed closely by adults aged 25-54 and 35-49 at 48%. Female viewers aged 12-34 had a 46% surge, and the 18-49 age group rose by 41%.
Even the demographic with the largest share of the "NXT" audience, adults aged 50+, saw a noteworthy 23% increase. These positive trends speak volumes about the successful strategies employed by WWE, solidifying "NXT"'s strong foothold in the wrestling entertainment space.