Kevin Owens is one of the most hated heels in the WWE. The Wrap was with Kevin Owens recently and he spoke about his current heel turn. Owens recently completed his heel turn by attacking current WWE Champion, Kofi Kingston.
He also attacked Xavier Woods. Both of the superstars that were attacked are part of The New Day. Big E was not with them at that time because he was injured. Owens was an honorary member of The New Day at that time. He was Big E’s replacement.
WWE made Owens turn heel as Daniel Bryan wasn’t in competition shape. They did that to setup the Kevin Owens vs. Kofi Kingston match for the Money in the Bank PPV event. Kofi would have been without a challenger otherwise.
That being said, Daniel Bryan just made a return to the WWE. During the interview, Owens admitted that he didn’t want to turn heel that quickly and wanted to remain part of The New Day for a longer time. He figured, however, that the heel turn took place at the right time.
"I wish I would have been able to stay on the other side of the fence a little longer, to be honest," Owens said. "I don't think anybody's really seen me as a babyface ever, or, like, the way that I envision myself being. I don't think people have any idea what I can do on the other side. But, you know, what's done is done”.