In the aftermath of the highly anticipated Money in the Bank event, WWE's flagship show, "Raw," experienced a decline in television viewership on Monday night. Compounded by the fact that the episode aired on the eve of Independence Day in the United States, the holiday had an impact on the show's ratings performance.
According to data from Wrestlenomics, this week's "Raw" garnered an average of 1,828,000 viewers overall, marking a decrease of approximately seven percent compared to the previous week's episode. Among the coveted advertising demographic of adults aged 18 to 49, the show attracted about 634,000 viewers, resulting in a 0.49 rating in P18-49, representing a 20 percent drop from the preceding Monday.
Hourly Viewership Declines on "Raw"
Providing an hour-by-hour breakdown, Pro Wrestling Torch revealed that the first hour of "Raw" garnered an average of 1,854,000 viewers. However, viewership gradually declined as the show progressed, with the second hour drawing an average of 1,843,000 viewers and the third and final hour attracting an average of 1,787,000 viewers.
Despite the overall declining trend throughout the three hours, a quarter-hour breakdown by Wrestlenomics demonstrated that viewership reached its peak during the top of the third hour. This coincided with the WWE Women's World Title match between champion Rhea Ripley and Natalya, which captured the attention of 1,950,000 viewers.
Following the peak, viewership experienced a sharp decline during the main event featuring WWE World Heavyweight Champion Seth Rollins and Dominik Mysterio, with only 1,767,000 viewers remaining tuned in. The dip in ratings could be attributed to a combination of factors.
Firstly, the proximity of the episode to the Independence Day holiday likely influenced viewership as many people were engaged in festivities and celebrations. Additionally, post-pay-per-view episodes often face challenges in maintaining the momentum generated by the preceding event, as fans may opt to catch up on highlights or take a break from the intense wrestling schedule.
While "Raw" experienced a decline in ratings, it's important to note that viewership figures can fluctuate from week to week, influenced by various external factors and audience preferences. The WWE will undoubtedly continue to analyze these numbers and strategize ways to enhance viewership and engage fans in the coming episodes, aiming to reclaim and sustain their position as a leading force in sports entertainment.