In a recent candid conversation with "Xfinity," WWE Superstars Sami Zayn and Kevin Owens shed light on their strategy for connecting with their target audience. The talented duo humorously term this segment of fans as "little Kevin," referring to Owens's youthful enthusiasm as a fan.
Zayn and Owens, who have been mainstays in the professional wrestling arena for over two decades, opened up about the unique approach they adopt to keep their performances vibrant and riveting. Their objective is to ensure that their faithful followers, no matter where they perform, are always on the edge of their seats.
Catering to 'Little Kevin
According to Zayn, "We have a peculiar phrase that we like to use when we perform in towns situated close to one another. We aim to engage a specific fan archetype we've named 'little Kevin,' an allusion to Owens's days as an avid fan.
Now, we believe there might be hundreds of 'little Kevins' out there, and we always keep them at the forefront of our minds. We realize they might be familiar with our acts, and hence, our aim is to constantly surprise them, keeping them on their toes and ensuring they are thoroughly entertained." He further acknowledged that while their strategy might seem excessive to some, it has been instrumental in their sustained relevance and ability to weave compelling narratives inside the ring.
"I'm aware this approach might seem a bit over the top to some, but I genuinely believe that this very strategy has allowed us to keep our storyline fresh for a staggering twenty years," said Zayn. The iconic wrestling pair, known for their spellbinding performances, built a massive fan base in the independent circuit before their move to WWE.
Since their transition, they've amassed a dedicated WWE following, continually captivating audiences whether they're paired together or feuding. Their current stint as a tag team has proven to be especially successful, as they proudly hold the coveted Undisputed WWE Tag Team Championships, further cementing their legacy in the wrestling world.