WWE and Slim Jim are reigniting a powerful partnership reminiscent of their glory days in the 1990s when the iconic beef jerky brand was associated with former WWF and WCW Champion "Macho Man" Randy Savage, who served as its spokesperson.
In a recent joint press release, both companies announced a "multi-layered partnership," touted as the largest in WWE history, set to kick off with the upcoming SummerSlam Battle Royal, proudly sponsored by Slim Jim. This is just the beginning, as the collaboration promises to feature more exciting sponsored initiatives at marquee events such as Survivor Series, Royal Rumble, and the much-anticipated WrestleMania 40.
The partnership is set to go beyond just in-ring sponsorships, with Slim Jim's brand presence extending to custom content and social media engagements with WWE Superstars. Fans can look forward to online sweepstakes that will fuel their excitement and engagement with the brand.
Moreover, Slim Jim plans to elevate the WWE experience with in-store activations, adding an extra layer of thrill for wrestling enthusiasts.
Shared Mission: Crushing Boredom Together
Spencer Fivelson, the VP & General Manager of Snacks at Conagra Brands, expressed enthusiasm for the collaboration, hoping that WWE will share in Slim Jim's mission of "crushing boredom and doing the unexpected." This sentiment resonates with WWE's strategy to break new ground by integrating sponsors in unique and creative ways, blurring the line between the wrestling world and the real world.
WWE's focus on sponsorships has already yielded impressive results, with the company securing a record-breaking $20 million in sponsorship revenue from WrestleMania 39 held last April. Craig Stimmel, the Senior Vice President and Head of Global Sales and Partnerships, emphasized WWE's commitment to embracing sponsorships as a means to "break the fourth wall," citing memorable instances like the Bray Wyatt vs.
LA Knight Mountain Dew Pitch Black Match and the Cinnamon Toast Crunch sponsorship during Rey Mysterio's WrestleMania 39 showdown against his son, Dominik. As anticipation builds for the SummerSlam Battle Royal, which is set to feature top talents like LA Knight, Sheamus, Chad Gable, Otis, Shinsuke Nakamura, and Tommaso Ciampa, fans eagerly await the thrilling combination of WWE's spectacle and Slim Jim's iconic branding.
With this formidable partnership in motion, the worlds of professional wrestling and beef jerky are about to collide once again, promising excitement and surprises for fans and enthusiasts alike. As WWE continues to evolve its approach to sponsorships, the reunion with Slim Jim sets the stage for an unforgettable chapter in their storied history.