NXT Ratings Drop Following Historic High, Without Judgment Day Event

Recent data reveals a decline in NXT's audience engagement.

by Atia Mukhtar
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NXT Ratings Drop Following Historic High, Without Judgment Day Event

Last week, "WWE NXT" rode a wave of momentum, garnering its highest viewership in two years with an impressive average of 776,000 viewers. This surge was largely attributed to the exhilarating impact of The Judgment Day event.

Dominik Mysterio, the reigning "NXT" North American Champion, and Rhea Ripley, WWE Women's Champion, graced the episode with their magnetic presence. Notably, Mysterio, cheered on by the audience, triumphantly defended his title against the formidable Dragon Lee, even with WWE legend Rey Mysterio in Lee's corner.

NXT Viewership Takes a Dip

However, the euphoria seemed to be short-lived. Data from Wrestlenomics reveals that the average viewership for the August 15 episode dipped to 680,000, marking a 12% slide from the previous week.

The much-coveted demographic of viewers aged 18 to 49 recorded a 0.19 rating with 249,000 viewers, a fall of 16% from the prior week's 0.23. On the recent Tuesday episode, fans witnessed a backstage tête-à-tête between "Dirty" Dom and Ripley.

This intriguing encounter heralded their forthcoming team-up against Dragon Lee and Lyra Valkyria in the eagerly anticipated "NXT: Heatwave" special. To underscore the buzz this segment generated, Wrestlenomics reports that this video now tops the list of most-watched "NXT" clips on WWE's YouTube channel.

It's noteworthy that Mysterio, alongside the Judgment Day ensemble featuring stalwarts like Ripley, Damian Priest, and Finn Balor, made a memorable appearance on the NXT platform during its July 18 episode. During this episode, Mysterio clinched his title by overpowering Wes Lee, drawing an audience of 746,000, of which 279,000 were from the priority P18-49 segment.

The recent episode wasn't without its highlights. Fans were on the edge of their seats as the "NXT" Champion, Carmelo Hayes, and Wes Lee inked their commitment to a title showdown at Heatwave. Earlier in the program, Wes Lee proved his mettle by taking down Dijak, securing his position as Hayes' next opponent.

Adding to the roster of action-packed sequences, Blair Davenport bested Dana Brooke, Jacy Jayne outpaced Chase U's Thea Hail, and "NXT" Tag Team champions Tony D'Angelo and Channing "Stacks" Lorenzo held their ground against The Dyad duo, Rip Fowler and Jagger Reid.

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