Brian Gewirtz: WWE Buzz Now Surpasses Attitude Era



by ATIA MUKHTAR

Brian Gewirtz: WWE Buzz Now Surpasses Attitude Era

The global wrestling landscape has seen WWE breaking multiple financial records, inciting claims that it might be experiencing a fresh "boom period." This would be the first since the famed eras of the 1980s and late 1990s.

Adding weight to this assertion is former WWE head writer Brian Gewirtz, who identified three distinct factors behind WWE's burgeoning success, describing them as "superior to anything from the Attitude Era." On "The Masked Man Show," Gewirtz began his explanation by emphasizing that these factors aren't directly linked to WWE's current on-screen output.

"First and foremost, the substantial revenue through television rights deals has been phenomenal. The need for live viewing of WWE, akin to major live sports, means people tune in real-time. Additionally, events like the two-night WrestleMania have materialized the vision we once dreamt of," Gewirtz elaborated.

WWE's Shift to Family-Friendly

The second major shift, as Gewirtz notes, is the newfound "respectability" WWE achieved post-transitioning from a TV-14 to a TV-PG product. This pivotal move made WWE programming more palatable for family viewing, distinctly different from the edgier content of the Attitude and Ruthless Aggression Eras.

But the ace up WWE's sleeve? Its total embrace of the women's revolution. Gewirtz raves about the current portrayal of the women's division, stating, "It's leagues beyond its portrayal in the Attitude Era. While the women back then had the capability, the then-prevailing mindset didn't envisage them in intense formats like cage or ladder matches.

Today, it's a different ballgame." Reacting to the counter that TV ratings were higher during the Attitude Era, Gewirtz pointed out the diversified ways fans engage with WWE content today, beyond traditional TV metrics. He added that the Attitude Era had an advantage as it followed a time of less engaging programming, giving fans a novel, thrilling alternative.

Drawing another comparison, Gewirtz highlighted the "meticulousness" in current WWE storylines, citing the Bloodline narrative as a prime example. This contrasts sharply with his tenure, where shock value often truncated stories.

He observed, "The current era seems committed to long-haul storytelling. There's a dedication to stick with a narrative, even if initial receptions are lukewarm." In all, Gewirtz's insights provide a compelling argument for WWE's present-day ascendancy.

Brian Gewirtz