With an impressive 40-year tenure at WWE, Bruce Prichard boasts a wealth of knowledge about the company's intricate operations. Listeners of the popular "Something To Wrestle" podcast have been treated to a plethora of backstage anecdotes, painting a vivid picture of the world behind the curtains.
In the late 1980s and early 1990s, Prichard stepped into the limelight, playing the controversial talk show host/manager, Brother Love. Today, however, he operates from the shadows as WWE's Executive Director, taking the reins in producing flagship shows: Monday Night Raw and Friday Night Smackdown.
Furthermore, his influence extends to the company's Premium Live Events. In a landmark 400th episode of his podcast, Prichard delved into the evolution of WWE's famed Gorilla Position, the backstage area just before the entrance ramp.
He nostalgically recounted, “In Gorilla Monsoon's time, the Gorilla Position was quite basic: a table at the entrance, equipped with just a monitor and a headset. Monsoon would cue talent, providing feedback and time updates”.
Fast forward to the present, and the Gorilla Position has undergone a significant transformation. Prichard elucidated, “Today, it's more than just an entry point; it's a strategic hub. It’s where talent huddle for last-minute briefings, producers coordinate, and key show producers, including figures like Paul (Triple H) and myself, interface directly with the production truck”.
Gorilla Position's Modern Evolution
Furthermore, this revamped space now hosts trainers and medical professionals, emphasizing its pivotal role. Prichard added, “The Gorilla Position has essentially become our nerve center, enabling seamless communication across the board”.
While fans are well-acquainted with NXT, WWE's developmental branch for budding wrestlers, Prichard shed light on a less publicized facet of the company. Addressing the query of a developmental system for WWE's creative minds, Prichard confirmed its existence, noting its low profile with a succinct, “There is, and you don’t hear about it”.
This revelation underlines WWE's comprehensive approach, ensuring that not just in-ring talent, but also the creative maestros behind the scenes, receive the training and resources to create compelling narratives for their global audience.