After experiencing an impressive surge in viewership early in August, WWE NXT had been seeing its ratings normalize recently. For instance, the previous week reported a viewership of 614,000 and a 0.16 rating within the sought-after 18-49 demographic.
But recent data is offering a glimmer of hope for the wrestling brand. According to figures from Wrestlenomics, the latest Tuesday's episode of NXT saw a 10% and 8% increase in these metrics, boasting 673,000 viewers and a 0.18 rating.
More detailed metrics provide insight into the audience's makeup. While there were dips in certain age groups, the show saw a 6% increase among women aged 18-49 and a remarkable 34% surge among women in the 35-49 bracket. This suggests that female viewers played a significant role in this ratings uptick.
Lynch's Unexpected Return
The episode was packed with high-octane wrestling content. Highlights include Ilja Dragunov's triumph over Orah Mensah, Dominik Mysterio stepping in as a special guest referee for a clash between Dragon Lee and Mustafa Ali, and the ongoing bouts of the Global Heritage tournament.
However, the centrepiece was the unanticipated arrival of Becky Lynch. She's been entangled in a rivalry with the NXT Women's Champion, Tiffany Stratton, making this appearance all the more thrilling. Given the surprising nature of Lynch's involvement, pinpointing her precise impact on the ratings might be challenging.
Becky Lynch's presence will be pivotal for NXT's viewership in the forthcoming week. She's slated to face off against Stratton for the NXT Women's Championship — the only title she hasn't yet claimed in her illustrious WWE tenure.
Besides this main event, fans can anticipate Ilja Dragunov versus Wes Lee, determining the top contender for the NXT Title. The Global Heritage Invitational will also witness Tyler Bate go against Axiom and a match between Akira Tozawa and Nathan Frazer. All these bouts ensure another electrifying episode, likely to drive the ratings even higher.
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