As a manager for the promotion, Bruce Prichard performed under the ring name Brother Love and served as the original manager of The Undertaker. During Prichard's run as Brother Love, he hosted his own segment, The Brother Love Show where he would usually support the heel wrestlers.
After leaving WWE in 2008, Prichard served as the Senior Vice President of Programming and Talent Relations for Total Nonstop Action Wrestling (TNA, now Impact Wrestling). Since 2016, Prichard has co-hosted the Something to Wrestle with Bruce Prichard podcast with Conrad Thompson.
In the latest edition of Something to Wrestle, Prichard reflected on difference between talent relations in TNA to WWE: “Organization, and I think that the biggest difference was that when you looked at the top of the food chain.
WWE, you had Vince McMahon. In TNA, you had Dixie Carter. Unfortunately, beyond Dixie Carter was Panda Energy, which was owned by her mom and dad, and they owned TNA. So you never really could get to the top of that food chain.
You never really could get to the top of that ladder to get anything approved or truly get a firm decision. And you didn’t have the ability to make a lot of moves and to do anything without that. In the middle of that, you had accountants, you had CFOs and people that would block you at every step of the way.
So, it was a lot more frustrating from a standpoint of people who did not understand the wrestling or entertainment industry at TNA."