CM Punk WWE Return Boosts Social Media Buzz During Thanksgiving


CM Punk WWE Return Boosts Social Media Buzz During Thanksgiving
© WWE/Twitter

WWE's social media presence skyrocketed during the Thanksgiving holiday weekend, thanks to the highly anticipated return of famed wrestler CM Punk at the Survivor Series event. The monumental occurrence, a hallmark moment in WWE's recent history, captivated audiences worldwide, amassing an astounding 71 million views across the company's various digital platforms.

The Survivor Series, a marquee event in WWE's calendar for the past 37 years, was hosted at the Allstate Arena in Chicago this past Saturday. Anticipation had been building among WWE's ardent fan base, with rumors circulating for weeks about CM Punk's potential return.

However, his actual appearance at the event, marking his first WWE appearance in nearly a decade, took fans and the media by storm, sparking a massive social media frenzy. This surge in digital engagement led WWE to announce on Tuesday that CM Punk's return had broken the record for the most views for a single social media post in the company's history.

The previous record-holder was a video of Logan Paul executing a high-flying move during a WWE match last year, which had garnered over 40 million views across various platforms within the first 24 hours.

WWE's Record-Breaking Success

The surge in social media engagement paralleled a significant increase in business metrics for WWE, a subsidiary of TKO Group Holdings.

The company reported a 24% increase in sponsorship revenue for the Survivor Series compared to the previous year. The event also set a new viewership record with a 44% increase, surpassing last year's figures. Additionally, the event was a live audience success, with 17,138 attendees, breaking the previous attendance record set in Brooklyn in 2021.

WWE's expanding footprint extends beyond its core wrestling events. Earlier this month, WWE announced a unique collaboration with the Big 12 Conference for their upcoming championship football game. As part of this partnership, the game's most outstanding player will be awarded a custom WWE championship title belt.

The collaboration also includes a co-branded WWE X Big 12 logo, set to feature prominently in the stadium and on the field, and a special line of WWE and Big 12 Championship merchandise, available online and at the stadium's team stores.

This partnership and the monumental success of the Survivor Series underscore WWE's ongoing strategy to integrate more closely with other major sports organizations and expand its global brand. The Dr. Pepper Big 12 Football Championship, another venture in this direction, is scheduled for December 2 at the AT&T Stadium in Arlington, Texas, promising to be a landmark event in this burgeoning collaboration.

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