In a fascinating turn of events in the world of professional wrestling, CM Punk and Cody Rhodes have emerged as the leading figures in the 2023 pro wrestling eCommerce merchandise rankings, showcasing their immense popularity among fans.
The insightful report, released by Wrestlenomics, provides an in-depth look at the online merchandise performance of both WWE and AEW stars. It's important to note that the rankings, while indicative of popularity, are based on a reverse rank value metric and do not directly correlate to sales figures.
This method of ranking, while not a precise sales representation, gives a clear picture of which wrestlers' merchandise resonates most with the fanbase. Dominating the Pro Wrestling Tees platform, CM Punk claimed the top spot in the 2023 rankings.
Not far behind were the late Jay Briscoe and former AEW Champion MJF, who secured second and third places, respectively. The list continued with prominent AEW stars Danhausen and Kenny Omega rounding out the top five.
WWE's Top Merch Stars
On the WWE front, Cody Rhodes led the pack with an impressive reverse rank total of 59,845.
Following Rhodes were LA Knight and WWE Hall of Famer "Stone Cold" Steve Austin, with reverse rank values of 39,956 and 38,416, respectively. John Cena and the Undisputed WWE Universal Champion Roman Reigns also made their presence felt, securing fourth and fifth places with reverse ranks of 35,980 and 34,179.
A standout item in the WWE's top apparel-only category was the '90s throwback black nWo retro t-shirt, achieving a significant estimated reverse rank value of 13,423. In the women's division, World Champion Rhea Ripley's "She's My Mami" t-shirt made a notable impact, securing the second position.
In an interesting twist, AEW's top-ranked category wasn't dominated by a single wrestler but by the brand itself. AEW topped the chart with a reverse rank value of 86,077, followed by CM Punk at 64,729. The Acclaimed, Orange Cassidy, and The Elite also featured prominently in the top ranks.
The Acclaimed's "Scissor Me Daddy A**" T-shirt led AEW's top items list, closely followed by CM Punk's "Best in the World" ringer T-shirt. This ranking not only reflects the current trends in pro wrestling merchandise but also highlights the evolving tastes and preferences of wrestling fans worldwide.
As the industry continues to grow and evolve, these rankings serve as a vital indicator of what drives fan engagement in this thrilling world of sports entertainment.