WWE STARS ADOPT NEW RING NAMES



by NOMAN RASOOL

WWE STARS ADOPT NEW RING NAMES
© WWE/YouTube

In a recent development that has stirred conversations among wrestling enthusiasts, WWE has implemented name changes for two of its returning superstars on the SmackDown roster. Angel Garza and Humberto Carrillo, who made a notable comeback on December 22, are now officially known as "Angel" and "Humberto" respectively.

This alteration comes after their alliance with Santos Escobar, significantly influencing his journey in the US Title Tournament. The renaming of these wrestlers was subtly introduced in a WWE graphic post the January 5 show, where the Los Lotharios duo were referred to simply as “Angel & Humberto”.

This change was later confirmed on WWE's official website, where their profiles were updated to reflect the new monikers. This move has reignited discussions about the WWE's historical penchant for modifying wrestlers' names, a practice frequently observed during Vince McMahon's leadership.

WWE Continues Name Trends

Under the creative leadership of Triple H, the WWE witnessed a reversal in its longstanding practice of name alterations, as evidenced by wrestlers like Austin Theory regaining their full names.

However, the recent decision to shorten the names of Angel Garza and Humberto Carrillo to "Angel" and "Humberto" suggests that this trend persists, even post-McMahon era. This strategic choice in branding, aimed at boosting marketability and enhancing character appeal, is a signature aspect of WWE's approach to managing and presenting its talent roster.

It reflects the organization's constant effort to refine and adapt its branding strategy, ensuring that its superstars remain relatable and memorable in the dynamic world of professional wrestling. As Angel Garza and Humberto Carrillo step into this new chapter in their careers, fans and analysts alike are keenly observing how these changes will impact their personas and storylines within the WWE universe.

The decision to streamline their names could signify a more focused branding strategy for these athletes, potentially leading to greater prominence in the wrestling world. The name change, a seemingly minor yet significant shift, reflects WWE's ongoing efforts to evolve and adapt its branding and storytelling strategies.

It underscores the organization's commitment to constantly reshaping its approach to character development and narrative building, ensuring a dynamic and engaging experience for its global audience.