Heading into last night's episode of "Raw," WWE was navigating a tumultuous week, marked by a mix of highs and lows. On the positive side, WWE secured a significant partnership with Netflix and witnessed the triumphant success of the Royal Rumble Pay-Per-View Extravaganza.
However, the week also saw its fair share of setbacks, including the startling resignation of Vince McMahon on Friday in the wake of a lawsuit accusing him of involvement in s-- abuse and trafficking. Additionally, Triple H's response to the lawsuit during the post-Rumble media scrum ignited polarizing discussions.
Amidst this whirlwind, the attention, whether positive or negative, appeared to have a substantial impact on "Raw," resulting in one of the show's most remarkable viewership figures this year. According to reports from Wrestlenomics, last night's episode of "Raw" garnered the attention of 1.909 million viewers in total, with a commendable 0.61 rating in the crucial 18-49 demographic.
These figures exceeded expectations, showcasing a 13% increase in total viewership compared to the previous week's episode, which attracted 1.686 million viewers. Simultaneously, the 18-49 demographic rating experienced an 11% surge from 0.55.
These statistics represent a significant upturn for "Raw" in both categories, with the episode marking the highest 18-49 rating since November 27 and the most substantial total viewership since June 26.
Strong Start and Peak
The episode commenced on a strong note, with CM Punk's opening promo captivating the audience, drawing 2.013 million viewers and achieving a remarkable 0.64 rating in the 18-49 demographic.
The momentum continued to build throughout the evening, with the second and third quarters of the show witnessing a surge in viewership to 2.165 and 2.183 million viewers, respectively. The 18-49 demographic also showed an impressive increase, reaching 0.71 and 0.70.
The pinnacle of the evening arrived during the fifth quarter-hour, featuring a promo segment featuring Seth Rollins and Cody Rhodes, which captivated 2.197 million viewers and achieved an astounding 0.73 in the 18-49 demographic.
However, following this electrifying segment, "Raw" encountered a decline in viewership, with numbers consistently falling below the 2 million mark for the remainder of the show. The nadir occurred during the tenth quarter-hour, when viewership dipped to 1.635 million, accompanied by a 0.52 rating in the 18-49 demographic.
This represented a substantial drop of over half a million total viewers and 271,000 in the 18-49 demographic compared to the show's peak. "Raw" concluded with 1.672 million viewers and a 0.53 rating in the 18-49 demographic for the main event, featuring Drew McIntyre facing off against Sami Zayn.
This eventful episode of "Raw" underscored the dynamic nature of WWE's viewership, reflecting the audience's keen interest and response to the week's developments within and beyond the wrestling ring. The rollercoaster of emotions and anticipation surrounding the show undoubtedly contributed to its impressive ratings, further solidifying WWE's enduring appeal in the world of sports entertainment.