Alexa Bliss made her main roster debut on the SmackDown brand, eventually becoming SmackDown Women's Champion as well as the first competitor to hold the title twice. She was transferred to the Raw brand in April 2017 and won the Raw Women's Championship later that month, becoming the first woman to have won both the Raw and SmackDown Women's titles in WWE.
In February 2018, she won the first-ever women's Elimination Chamber match. She won the 2018 Money in the Bank ladder match and cashed in the contract later that night to win her third Raw Women's Championship, becoming a five-time overall champion.
During a long interview with The New York Post, Bliss reflected on WWE needing to build more stars: “We need to keep developing these characters and giving them exposure because the more people that are built, the more people we have to work with and the more stories we get to tell”.
On her second concussion: “Absolutely, I think after the second concussion I was very worried about not being able to get back in the ring, especially because I didn’t know what was going on with my brain. There’s so many different types of concussions and I didn’t know that at the time.
Each one had to be treated differently and the fact that I didn’t know what was going on with my brain and didn’t know until I saw the concussion specialist, it made me very scared”.