Steve Austin explains how he came up with his ‘What’ catchphrase

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Steve Austin explains how he came up with his ‘What’ catchphrase

Stone Cold Steve Austin held 19 championships throughout his wrestling career, as he is a six-time WWF World Heavyweight Champion, a two-time Intercontinental Champion and a four-time WWF Tag Team Champion—thus making him the fifth Triple Crown Champion in WWE history—while also being a two-time WCW United States Heavyweight Champion, a two-time WCW World Television Champion, a one-time WCW World Tag Team Champion and a one-time NWA World Tag Team Champion in WCW.

He was also the winner of the 1996 King of the Ring tournament as well as the 1997, 1998 and 2001 Royal Rumbles, making him the only three-time winner of the event. Speaking on Busted Open Radio, Steve Austin explained how he came up with his ‘What’ catchphrase: “I did it as a, you know, I was running heel at the time and I left that message on Christian’s voicemail.

Every time I’d say something, I would kinda say, ‘what?’. A long winded voicemail and I was like, man there’s something here. I just thought it was kind of a way to jab someone like, ‘Oh you’re supposed to be like the World’s Strongest Man…what?’ You know? Kinda disrespect.

I’m jabbing you, right? And so I figured, hey man, as a heel, no one had done that. It was something different. So that’s the first way I was trying to use it. And then all of a sudden when I flipped back babyface and people started grabbing onto it, man it just turned into something where, you just had to put that pause in your cadence and they would come with that ‘what’ and it just kinda trained ’em to do it and they were feedin’ off of it."