Ric Flair Slams WWE Over Disastrous Professional Decision

WWE veteran Steve Rubin exits amid company-wide changes.

by Noman Rasool
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Ric Flair Slams WWE Over Disastrous Professional Decision
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Steve Rubin, a long-serving executive at WWE, has recently exited the company under circumstances that remain unclear. The departure of Rubin, who was a fixture in the company for over two decades, did not sit well with wrestling icon Ric Flair.

Flair, expressing his discontent on X (formerly Twitter), criticized WWE's decision in stark terms. In a heartfelt post, Flair described the move to release Rubin as "the worst professional move I've ever seen in my entire life," highlighting Rubin's generosity and pivotal role in accommodating not only him but also his family and a wide circle of friends.

"God bless you, Steve Rubin! I'm so sorry!" Flair wrote, signaling deep regret over the way Rubin’s tenure concluded. Steve Rubin's journey with WWE began in 1998 when he joined as a production assistant. Over the years, his dedication and expertise earned him a promotion to Senior Director, TV Event Relations.

His roles over his 26-year career were instrumental in shaping the company’s broadcasting and event management strategies. Meanwhile, Ric Flair has since moved on from WWE and is currently associated with AEW, though he has been out of the television spotlight for some time.

The relationship between Flair and Rubin during their time at WWE, while not widely publicized, was evidently significant and impactful.

WWE Corporate Upheaval

Rubin’s departure comes at a time of notable upheaval within WWE.

The company recently merged with UFC to create TKO Group Holdings, a move that has triggered a series of dismissals, affecting personnel both in front of and behind the camera. This restructure also follows closely on the heels of the lawsuit against former executives John Laurinaitis and Vince McMahon by Janel Grant, adding layers of complexity to the ongoing corporate reshuffling.

As WWE navigates these turbulent waters, the release of a veteran like Rubin raises questions about the direction and decision-making at the upper echelons of the company. This strategic realignment appears to be part of broader changes aimed at steering the newly formed conglomerate toward future successes, even as it deals with the ramifications of past controversies.

Ric Flair
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