R-Truth started a storyline where he won the newly-created WWE 24/7 Championship several times. On the May 20 episode of Raw, Truth pinned Robert Roode in the parking lot. Since the title can change hand everytime, everyplace, he would lose and regain the title against several wrestlers, like Elias, Jinder Mahal, Heath Slater or Drake Maverick in unusual places, like a golf course, an airplane, under a ring or Maverick's wedding.
Within weeks, his defences would get the highest viewed segments of both Raw and SmackDown Live, garnering millions of views each per video. Also, Truth was voted by WWE fans as their favorite champion on June 2019. Speaking on E&C’s Pod of Awesomeness, R-Truth spoke about his promos: “I did a promo that Vince didn’t like.
And it bothered me why, because Vince loves all my promos. And I would have to go ask him why. ‘I heard you didn’t like the promo.’ ‘No, no, no. I didn’t like that one. Not one of your good promos.’ I’m like, ‘What was missing?’ He was like, ‘You wasn’t in character.’ I thought I was in character.
And you know what it was? It was how it was delivered to me what I had to do. The person that delivered it to me an ear of corn — a cornball, you know what I’m saying? And I won’t call his name, it’s just, he gave it to me in a dry monotone, like, [blase voice] ‘Okay, here’s what you’re doing Truth, blah blah blah, whomp de whomp, whomp whomp, boom.
Okay, you got that?’ And it was just like that. So me, I’m a person that goes on feel. That’s how I can make people feel what I want them to feel. He gave it to me like, like … ‘Damn, something ain’t right.’ He gave to me like, ‘Damn bro, I’m in trouble!’. You know what I’m saying? So that’s how it came out to me”.