Since returning at the WWE Royal Rumble in 2025 WWE public figure Alexa Bliss has come a long way in career advancement. Since returning after being out for some time, WWE contract negotiations have come about while making savvy moves between WWE brands.
Before she came back to WWE, there had been a contractual standoff involving the wrestling promotion and Alexa. WWE had wanted her to keep going in line with her previous contract but she had wanted different conditions for a next contract. WWE and Bliss being at loggerheads forced WWE to back down on her expected debut on the January 13 edition of Raw in which she would be involved in The Wyatt Sicks' storylines.
The offer for Bliss to come back in WWE came in the form of a five-year WWE contract she had secured following negotiations between WWE and agent Mojo Rawley. The offer saw her qualify for the Royal Rumble after she substituted for Shotzi and caused a massive reaction among the crowd.
Shift to SmackDown and Potential Storylines
A previous program had been in place for her to come back to the Monday Night Raw program. An in-house discussion among WWE brass shifted their course towards booking her for the SmackDown brand. She came to SmackDown as a result of The Wyatt Sicks move to the program and indicates there could be a possible storyline for her and the faction since she had once teamed up with Bray Wyatt. Several brand realignments for Bliss and previous stable members are creating a hint there may be future tag-ups or conflicts in store for these WWE talents.
WWE programming changed dramatically as a direct outcome of Alexa's comeback as well as generating good reaction in viewership. Newly produced merch she had created enthusiastically for her return sold spectacularly inRoyal Rumble period. The crowd shows approval for Bliss in The Fiend-inspired friend bracelets as it signifies her lasting popularity with WWE audiences as much as it signifies her previous storyline involving Bray Wyatt.
In WWE, there is room for Bliss to build towards her future once she works out her contract and is assigned to the brand SmackDown. A Wyatt Sicks partnership storyline is there to offer good chances to keep improving upon characterization she had in past shows. The audience is eager to watch Bliss transform as they are searching for her plot place in WWE future stories towards WrestleMania 41.