It is not uncommon to see the WWE form heel groups which attract a lot of heat from the fans. In fact, some of the most popular groups in WWE’s history have been heel groups. Heel groups help the WWE sell loads of tickets, as people want to see them fail or get beaten by a baby face or a baby face group.
Randy Orton has spent most of his career in the WWE as a heel. He has formed a heel group with The Revival and they are currently feuding with WWE Champion Kofi Kingston and his group The New Day.
Heel groups usually do not keep their heel acts inside the WWE only. These take, they make vicious comments and posts on social media as well that attract heat from the fans. It helps them get popular.
Dash Wilder from the Revival recently made a comment on Cathy Kelly’s videos. He wrote, “Someone, let Queen Cath know she should be our Madusa (WWE's Alundra Blayze)." Cathy Kelley responded, "*Googles where to find matching zebra print tracksuits."
Cathy Kelly made a video about the Revival and Randy Orton which probably didn’t sit well with Dash. Dash responded to her response by posting a gif of The Dangerous Alliance, which was a well-known group in the WCW, back when WCW was still a thing. Cathy retweeted that gif and the conversation ended.