WWE live events helps the WWE promote certain wrestlers and experiment with stuff that they cannot do on WWE TV. Some hardcore or brutal matches take place during live events. The wrestlers are sometimes given more freedom to say whatever they want on the mic.
Vince McMahon is usually not in charge of running these live events, so the product is sometimes better than the actual flagship shows. Recently, the WWE has been struggling. They reported this year that the live events were not doing that well, and they lost money in them.
These days, the WWE relies on its new creative team to run live events that will hopefully help the WWE generate revenue. Recently, a WWE live event took place in Saint John, New Brunswick, Canada. Here are its results: Ricochet defeated Cesaro Cedric Alexander defeated Robert Roode The Revival defeated The OC and Zack Ryder & Curt Hawkins (Triple threat Match) RAW Women's Champion Becky Lynch defeated Lacey Evans (RAW Women's Championship Match) Titus O'Neil defeated Mojo Rawley Women Tag Team Champions Alex Bliss and Nikki Cross defeated Natalya and Dana Brooke Universal Champion Seth Rollins defeated Baron Corbin (Saint Joan Street Fight) The WWE is regularly making its best and most popular wrestlers perform at live events, in an effort to increase popularity and generate more money. They also want their fans to stay with them and not go to any other promotions such as All Elite Wrestling.