In 2012, Charlotte Flair began training with WWE, debuting in its developmental brand NXT in 2013. In 2014, she won the NXT Women's Championship and was named Rookie of the Year by Pro Wrestling Illustrated (PWI). Flair was promoted to WWE's main roster in 2015, going on to hold the Divas Championship once, being its final holder, the Raw Women's Championship four times, of which she was the inaugural holder, and the SmackDown Women's Championship four times, making her a record nine-time women’s champion in WWE.
In 2016, PWI readers voted Flair both Woman of the Year and that year's world's top female professional wrestler. Flair became the first woman to headline a WWE pay-per-view event in October 2016 (alongside Sasha Banks) and the first woman to headline WrestleMania, WWE's flagship annual event, in April 2019 (alongside Becky Lynch and Ronda Rousey).
In a recent interview with ESPN 5, Flair reflected on the WWE travel across the globe: “I don’t know anything different. I think it makes me feel alive and having the opportunity. And I think the people who work you know that nine to five job.
Yes, it’s tiring and exhausting. And you’re away from your families but being able to travel the world and entertain millions is that’s what gives me the energy”. He continued: “I think my most important role is being able to have the opportunity to do international press to go to different countries and outlets to talk about WWE and what it means and the passion in the women’s division.
For me, it’s just always taking it to the next level. And it’s hard, but it’s so gratifying. And it’s what I want to do”.