Sting's 14-year association with WCW and its predecessor, Jim Crockett Promotions (JCP), began in 1987. He quickly rose to main event status, and has been described as the WCW counterpart to the WWF's Hulk Hogan. Dubbed "The Franchise of WCW", he held a total of 15 championships in the promotion – including the WCW World Heavyweight Championship on six occasions, the WCW International World Heavyweight Championship on two occasions and the NWA World Heavyweight Championship on one occasion – and made more pay-per-view (PPV) appearances for the company than any other wrestler.
Against Hogan, Sting headlined the highest-grossing PPV event in WCW history, Starrcade, in December 1997. Upon the acquisition of WCW by the WWF in March 2001, Sting and his long-term rival Ric Flair were chosen to perform in the main event of the final episode of Nitro.
In a recent interview with Instinct Culture, the WWE Hall of Famer explained how the fans kept him around wrestling all these years: “Oh man. That’s one of the things that kept me glued to wrestling, all the years that I was wrestling, 30 years, it was the fans, the crowd.
I mean anyone who says that the roar of the crowd doesn’t really matter to them is lying. It really matters what the crowd says, what they’re feeling, what their emotions are and all that. You wanna have a storyline that is meaty, and man, it’s incredible, I’ve enjoyed and I’ve miss the relationship with the fans that I had all those years, good times. But you know what? I am getting a taste of it here tonight”.