WWE and Saudi Arabia Partnership Update


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WWE and Saudi Arabia Partnership Update

The WWE just announced that its partnership with Saudi General Entertainment Authority has expanded. This new partnership will end in 2027 and is going to include a second annual large-scale event. According to the original plan, the March 2018 Greatest Royal Rumble event was the first of the planned 10-year “strategic multiplatform partnership” between the government of Saudi Arabia and the WWE.

WWE has so far held 4 events under this new deal. The WWE has held Greatest Royal Rumble in April 2018, Crown Jewel 2018 in November 2018, Super ShowDown in June 2019, and Crown Jewel 2019. 2 events every year are held by the WWE inside the kingdom.

Here is the full announcement of the partnership: “For Immediate Release WWE® AND THE SAUDI GENERAL ENTERTAINMENT AUTHORITY EXPAND EVENT PARTNERSHIP STAMFORD, CONN. and RIYADH, SAUDI ARABIA, November 4, 2019 – Following the historic Crown Jewel event in Riyadh, WWE (NYSE: WWE) and the Saudi General Entertainment Authority (GEA) have expanded their live event partnership through 2027 to include a second annual large-scale event.

WWE and GEA also continue to work towards the completion of a media agreement in the MENA region. This long-term partnership demonstrates WWE and GEA's commitment to bring sports entertainment to the region and supports Saudi Arabia's Vision 2030”.

All the wrestlers that perform inside the kingdom are very well paid. That is why many wrestlers look forward to events held in Saudi Arabia.