After she lost the SmackDown Women's Championship, Becky Lynch became an exclusive member of the Raw brand and continued her feud with Evans. In mid-June, Lynch successfully retained her title over Evans at the Stomping Grounds pay-per-view.
Later that night, Lynch helped her real-life boyfriend Seth Rollins retain the WWE Universal Championship over Baron Corbin, after Corbin chose Evans as the special guest referee for their title match. The two feuds between the two pairs came to an end at the Extreme Rules event in July, after Lynch and Rollins retained both of their titles in a winners take all mixed tag team match.
In August, Lynch started a short feud with Natalya. At SummerSlam, Lynch was victorious in a submission match between the two. Upon her return in mid-August, Sasha Banks attacked Lynch and reignited their feud from 2015. At Clash of Champions, on 15 September, Lynch retained her title after inadvertently hitting the referee with a chair, causing a disqualification loss.
The feud eventually led to a Hell in a Cell match on 6 October at the namesake pay-per-view. Lynch once again was victorious. In a long interview with Sports Illustrated, Lynch spoke about her turning heel: “I certainly tried.
But I could hear a wave of disappointment when I’d cut promos on the crowd. I was willing to go without them, but they wouldn’t let me. And the reason I’ve been able to have this phenomenal year is because of the fans”.