Rusev was at one time one of the most popular heels in the WWE. He was used regularly by the WWE and he was extremely good at cutting promos. Fans genuinely hated him, which helped him sell tickets. He isn’t part of any main event storyline but he is still quite valued in the WWE.
Rusev is currently in a love triangle storyline that involves Lana, Bobby Lashley and himself. Many people believe that the storyline is not good at should be dropped. Some people believe that it is also making Rusev look bad.
Rusev was a guest on The Sun and he spoke about the storyline. He believes that it is WWE’s best storyline at the moment. "It's great," Rusev said. "I think we are in the best storyline currently going on and the best storyline that's been around for years.
It's getting a lot of views and a lot of eyes on it. Some people like it, some people love it, but at the end of the day, it's the best storyline going on." Rusev also revealed that he wasn’t forced to do this.
He actually collaborated with the WWE and things are going well for him according to him. Rusev’s great push came soon after he made his main roster debut. He was immediately sold as a heel wrestler who was there to humiliate American wrestlers. Now, Rusev is a babyface and can still wrestle really well, even though he was on an extremely long hiatus.